Lancôme goes men for the first time as a men's brand presenting itself as man machine. According to its spokesperson Clive Owen the buzz page was first related to a James Bond like action game.

Listen to previews:




Composition : Dominik Emrich
Produktion : DIGITAS France

A community page for women opened by spokesperson Juliette Binoche and Elsa Morante was meant to be a community of engaged women for health promotion and beneficial work all over the world. I decided to create a melancholy and hopeful mood as an image for the introduction.

Production : DIGITAS France

Longchamp announces an international Christmas in a new blaze of colours and fairytale-like ornaments in glance. Even this couture house becomes part of a playful Parisian vitrine scenery at festive days. Précieux, joyeux and in modern robe.

Production : DIGITAS France
Composition : Dominik Emrich

The name of the fragrance is a reference to a feminist ad campaign that was launched by the brand in 2007 to promote images of successful women.

Personally, I loved that red curtain as an opening logo with spreading letters building the magnifique lettering. It reminded me of logo's by Disney, Buena Vista or even Constantin.

#Cinematic!

In form and content, the entrance menu holds the entire magnifique documentary together.

Same for the structure of the music.

There’s all secret in the color of red for providing a decent orchestral show event.

#Interactive Dance!

I accompanied the internal and external Magnifique campaigns for one year, so I was aware of the politics involved while doing specific musical choices for Lancôme's most important product revelation that year: the fragrance. It became a mixture of internal presentations and an official cinema clip by a co-company. One special request was to focus the music on the slowly moving perfume illustrations. Unfortunately this video changed its production company so this original music didn't become the official.
#Majestic!

Lancôme goes men presenting itself as man machine. For the first time, as men’s brand.
Lancôme Men is the brand's new anti-ageing range specially formulated for men’s skin.
According to its spokesperson Clive Owen, announced as Bond actor, the buzz page was related to a James Bond like action game. Internet users should be animated to discover the website. The final revelation then directed the user to the Lancôme Men Collection.

Production : DIGITAS France

In 2008, several cosmetic brands decided to present their products in a futuristic scientific way.
Also, Lancôme communicated Renergie Refill entirely as a scientific event, here in documentary form.

As the video explains in a virtual intensive animated 3D context the anti-wrinkling-effect, the music is expected to be technique, calming and functional.

Production : DIGITAS France

In 2008, several cosmetic brands decided to present their products in a futuristic scientific way.
Also, Lancôme communicated Renergie Refill completely as a scientific event.

Comparing to the documentary the advertising film is shorter, more precise and with the logo of Lancôme appearing at the end of the animation.

Production : DIGITAS France

Gucci Westman called Pop Cherub a Fun Product and surely it was a heavenly game between a naughty look and these little innocent angels… (Lolita seductress fun ambivalence between naivety and sensuality)
Base of the sound conception was virgin suicide by AIR. Until the final presentation, the animation became softer, lighter, slinky and pink.

Production : DIGITAS France

In 2006 Lancôme’s internal presentation by Michel Campan, Interactive Marketing and CRM, changed from an explosive party beat to a very passionate piano sound. This subtended sound was the beginning of a very intensive work period with Lancôme. The animation of Hydrazen Neurocalm represents a snippet of the whole song.

Production : Business Interactif

Elettra R.W. daughter of Isabella R., former Lancôme Model, became the new face of Lancôme in 2007. The idea was to present her first pictures to selected friends of Lancôme by e-mail as a ppt presentation. The subject of her musical theme was all about her personality, specially represented in her interview.

The choice of a piano was originally just a sketch for setting a mood. Surprisingly, the client didn’t want to change anything of this little piece.
#The Art of being elegant

«Secret de Vie is the realization of a dream. »
With the animation of Secret de vie, internet users are able to catch a sly glance at the secret of the skin cream.

It is a visualization of the treasure of the contents covered by a spherule. The impossible should become feasible. The music supports this fulfilling dream by giving it a romantic and spherical character trait.

Production : Business Interactif

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Far Web was asked to be a western like [Far West] soundtrack for a documentary film with the special idea of creating my musical composition before the production of the film. Scene: Lancôme's headquarters, Paris.